Wrapping Vehicles: Make Your Marketing Mobile with Vehicle Wraps

Vehicle wraps put your company’s name where people are. Large format printing produces vinyl car graphics that are eye catching and attractive. Best of all, the visual effect is mobile. Travel time becomes marketing time. When calling on clients or performing a service on site, parking in a conspicuous area puts your company’s name in the view of passersby.       […]

Large Format Printing – 7 Ways to Scale Your Promotions with Large Format Printing

Large format printing is a fantastic way for businesses in any industry and of any size to reach customers in new ways. Proper placement of your corporate promotions can instantly capture the attention of customers that previously felt unreachable through more tightly targeted mediums like print ads and direct mail.     […]

5 Reasons Your Exhibit Booth Signage Is Driving People Away

Creating exhibit booth signage is one of the most critical parts of preparing for a trade show. You want to draw people in with your exciting graphics and colorful, informative displays. But sometimes, everything goes the wrong way. People actively avoid your booth, even though you put out free candy. Why is that? Here are 5 signs your exhibit booth signage is driving people away: 1. You used way too many words! Think of your exhibit booth display as beginning of a song. If it starts way too loudly without building up to it, you’re probably going to turn it off. Your signage is exactly the same way.   […]

Vehicle Graphics – 7 Reasons to Bring Vehicle Graphics into Your Marketing Plan

Marketing is essential for getting your business to stand out. You want people to see your business, see what it is about, and know how to contact you. Garnering as much attention as possible is key in local marketing campaigns. One option more and more businesses are choosing is vehicle graphics. Vehicle graphics are, quite simply, the graphics and lettering you can put on any vehicle to advertise your business. There are a couple of ways to do it. First, you could have a completely custom paint job done to the vehicle for $4000 to $5000.     […]

Tips to Ensure Fleet Graphics Make Your Company Money

More and more business owners are starting to realize the benefits of using fleet graphics on their company vehicles. Wrapping vehicles has become a widely used method of advertising in the business world and service industries. The low-price combined with the exposure that these vehicle wraps provide make them a cost effective method of advertising. It’s important, however, to follow a few tips when choosing the graphics to go on the vehicles. Vehicle graphics are only worthwhile if they actually bring in new customers.     […]

Five Tips for Running a Successful Trade Show Booth

One of the most important events in the business world is the trade show. A trade show is where the deals that determine whether or not a company’s products and services actually reach customers occur. If a company’s products or services are not picked up by vendors and other industry representatives at such a trade show, it can be disastrous. The key to having a successful trade show is having a well-run trade show booth. Below are several great tips businesses can use to successfully use their trade show displays to market their products and services.     […]

Large Format Printing – Some Basic Tips That Are Often Overlooked

Large format printing is among the most popular advertising methods used today. Many successful and emerging companies benefit from this media. This is mainly because it never fails to attract attention from current and potential customers. It is often used for signage, hanging displays, street banners and backdrops, airplane and vehicle banners, backlit photography and much more. However, it is important to remember that not all images and text that one can find on the Internet is fit for large format printing. There are some rules that designers should follow in order to come up with effective large format output. These rules are somewhat basic, but they are often overlooked.     […]

5 Printing Needs Most Businesses Should Consider Outsourcing

Today, many companies are looking for ways to slash overhead. Many times, this needs to be done simply to save the jobs or benefits of employees. Whatever the case, there are certain things that can be outsourced. One of these things is a company’s digital printing needs. Below is a short list of different services that can be outsourced to a digital printing company to save time and money.       […]

Marketing Your Business With Custom Printing Solutions

<img class="alignright wp-image-3690" title="custom printing solutions" src="http://www.cliffdigital achat viagra 100.com/wp-content/uploads/2012/09/4407742-cmyk-four-color-printing-reference-swatches-150×150.jpg” alt=”printing solutions” width=”200″ height=”200″ />Most people don’t really think about it, but we see walking advertisements every day. Every kind of business and product, from taverns to bail bondsmen, cigarettes to geotechnical consultants, is represented on screen-printed T-shirts, embroidered hats, and just about anything that walks, rolls, drives, or flies. With this barrage of advertising, getting your business to stand out from the “white noise” of all that competition can be a bewildering and frustrating task. The good news is that you can have custom-printed advertising, from bumper stickers to complete auto body wraps, made up for a lot less money than running an ad in your local paper.     […]

Why Some Printers Survived the Recession and Many Didn’t

There is no question that the economic recession that began in 2008 has taken a bloody toll on the digital and printing industries. Company after company, big and small, have been decimated and forced to close. Being a service and product line that already relies on the health of other businesses to receive its sales and revenue, going through a recession hit these industry players painfully. Not only were commercial customers folding their graphic work in-house, removing jobs from the market altogether, they were also looking for ways to cut down paper consumption for operating cost avoidance, reducing reprographic work available. Both worked against print and digital production companies in the form of lost accounts and sales.   […]