Graphic design is “is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.” One of the most important features of graphic design is the composition.
Vehicle wraps are an up and coming way to advertise your business and establish your brand identity. Though vinyl wraps for cars have been around for a while, until recently they've been seen as more of a gimmick than a valid way of customizing your company automobiles. It's still generally cheaper to have a simple sign painted on the side of your truck or car door, but a vinyl wrap graphic offers many advantages in the areas of durability, style and impact.
Many people believe that marketing presentations are limited to media such as print, television, and the internet. While they are of course familiar with billboards and other signs, these sights have become such a mainstay of highways and cityscapes that they are often glanced at once and never thought of again. In order for marketing to be effective it has to capture the attention and the imagination of the viewer... this is where digital wraps can come into play.
Designing Vehicle wraps is often viewed as a laborious process. Even those who enjoy being creative find that vehicle wraps present a certain challenge that can often make the process more trouble than it’s worth. As with any other type of design, it is actually more important to know what not to do than it is to know exactly what to do. There are a variety of design caveats that can turn a decent design into a disastrous mess; avoiding these at all costs is considered to be one of the most important things one can do in order to streamline their design. […]
Success at a trade show is invariably connected to the quality of your graphics; this is a simple truth of the industry. It can be extremely useful for those who wish to build a wider audience and get more people interested in one’s business, yet going about them correctly isn’t nearly as easy as one might think. By utilizing proper planning, however, it is possible to design quality graphics and graphic displays that can help to boost your booth from “good” to “great.” Here are a few tips to get you started. […]
Have you ever dreamed of having your product or brand “go viral”. You open up an email from a colleague or relative only to find a photo of some innovative advertising campaign that has people talking, and you think to yourself, “that could be me.” In a world where approximately 42% of Americans carry smartphones capable of taking and sharing pictures with a sprawling social network of friends and acquaintances, advertising with impact can be more valuable than ever before. […]
Branding a fleet of vehicles is one of the most important things a business can do. For those who have vehicles out on the road on a regular basis, having a cohesive brand in line is all but necessary. Unfortunately, most people don’t know where to start when it comes to branding their vehicles, which is often the main reason why it just simply does not get done. The fact is, however, branding a fleet doesn’t have to be difficult, so long as you have an idea of what you are doing. The more you can learn before diving into the process, the more smoothly things will go. […]