Success at a trade show is invariably connected to the quality of your graphics; this is a simple truth of the industry. It can be extremely useful for those who wish to build a wider audience and get more people interested in one’s business, yet going about them correctly isn’t nearly as easy as one might think. By utilizing proper planning, however, it is possible to design quality graphics and graphic displays that can help to boost your booth from “good” to “great.” Here are a few tips to get you started.
1.) Clean Design: Avoid Clutter with your Graphics
One of the most common mistakes people make when designing trade show materials is cluttering their designs with too much information or too many different graphics. While everyone wants to have a well-designed piece, some people take things too far and actually design pieces that are detrimental to their own success. After all, a cluttered piece is just as useless as one that doesn’t have enough information on it. When designing a graphic, be sure that it is as clean and easy to read as possible.
2.) Use Images that “Pop”
If your design doesn’t “pop,” it isn’t effective. In order to get people interested in your trade show booth, you need a design that is going to bring them over simply on its own merit. There are a variety of different techniques that can be used to divert peoples’ interest to your display booth, many of which are common sense; bright colors and bold images are a must, as are easily-legible words. The more your designs pop, the more interest they will attract.
3.) Invest What’s Necessary for Quality Trade Show Displays
What many people don’t realize when it comes time to get ready for a trade show is that printing high-quality graphics can often be a fairly expensive process. The fact is, it is far more wise to invest an adequate amount of money into the process than it is to be cheap and produce a piece that will not hold up. The old adage that “you get what you pay for” has never held more true, and since your trade show presence can have a huge impact on your business, you’ll want to do everything possible to design a nice piece – even if it means spending a little extra money.