About Charles Platon

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So far Charles Platon has created 134 blog entries.

Market Packaging and Branding: What You Don’t Know Could Hurt You

Packaging and branding are two of the more important, yet sometimes neglected focuses in advertising and marketing. Branding entails defining the company name and its product and service designs and descriptions. Branding is the main thing that will differentiate what the company offers from its competition. The brand is reflected through packaging. As a marketing tool, it is the main thing that is used to sell the product or service. This includes logos, slogans, descriptions, colors, fonts, materials and any other aspect that is used in packaging.     […]

Large Format Printing – 7 Ways to Scale Your Promotions with Large Format Printing

Large format printing is a fantastic way for businesses in any industry and of any size to reach customers in new ways. Proper placement of your corporate promotions can instantly capture the attention of customers that previously felt unreachable through more tightly targeted mediums like print ads and direct mail.     […]

Do You Want Fucia With That Hamburger?

Printing in general is well known for delivering easy-to-read, high impact messaging and advertising. However, no matter how big or small the marketing campaign, color is always involved. Yet the science of printing and color is far more than just picking a shade that gets people’s attention. While red is an obvious choice just to catch people’s eye, there is now an entire science between the colors chosen for a print job and how effective it will be in catch readers and possibly converting them into sales leads or action.         […]

8 Common Graphic Design Mistakes that Should be Avoided

Graphic design is constantly in demand from different kinds of clients. Companies that offer this service need to keep up with the growing need while staying on top of technological trends. Printed graphic design is expected to look as beautiful as digital graphic designs with technology’s help. However, many graphic designers make mistakes that result in low quality prints. The following are the most common simple mistakes that designers miss.       […]

Fleet Wraps – Top 5 Common Mistakes to Avoid

Fleet wraps are great for catching people’s attention while on the road. Unlike building wraps, this type of advertising gains more exposure as it does not stay in one place. In addition, it is cost-effective, and it provides more benefits than large format printing. Basically, these car wrap installations are designed to promote brand awareness. However, not all vehicle wraps are created equal. Mistakes often lead to either decreased decal longevity or loss of efficiency in the advertising medium. The following are common car wrap mistakes that advertisers and owners should avoid.     […]

Messages on the Go: The Top Reasons to Use Vehicle Graphics

When most people think of advertising to consumers on congested highways and city streets, they think of conventional things like billboards, small fliers, and ads on the side of mass transit vehicles. While those things are all rather effective, and pretty easy to pursue, they’re increasingly being outdone by full vehicle wraps that take a message mobile and send it into areas where it can be most effective. This unconventional method of advertising opens up great new possibilities for businesses, and there are several reasons to consider it instead of traditional billboards or banners.       […]

Four Great Reasons to Use Vinyl Advertisements

One thing that is certainly expensive is advertising. Commercials, print ads and billboard space are all so expensive that it isn’t realistic for most small businesses to use them in long-term advertising strategies. However, there is one alternative that many businesses can benefit from. This is vinyl advertising. Below are some of the reasons why implementing things like wall decals, car wraps and other forms of vinyl advertising can be a great choice for many businesses.       […]

How To Manage Large Trade Show Exhibit Graphics At The Next Industry Convention

Did you know that trade show exhibit graphics only have three seconds to grab convention-goers and pull them into a booth or display area? Trade show sales presentations, including marketing material, banners and signs must form a cohesive unit that makes an immediate impact. Then why do so many trade show booths use tiny fonts, inconsistent themes, poor imagery and low-quality giveaways? These drawbacks waste significant company investment in trade show booth construction and other convention expenses.   […]

5 Reasons Your Exhibit Booth Signage Is Driving People Away

Creating exhibit booth signage is one of the most critical parts of preparing for a trade show. You want to draw people in with your exciting graphics and colorful, informative displays. But sometimes, everything goes the wrong way. People actively avoid your booth, even though you put out free candy. Why is that? Here are 5 signs your exhibit booth signage is driving people away: 1. You used way too many words! Think of your exhibit booth display as beginning of a song. If it starts way too loudly without building up to it, you’re probably going to turn it off. Your signage is exactly the same way.   […]

Vehicle Graphics – 7 Reasons to Bring Vehicle Graphics into Your Marketing Plan

Marketing is essential for getting your business to stand out. You want people to see your business, see what it is about, and know how to contact you. Garnering as much attention as possible is key in local marketing campaigns. One option more and more businesses are choosing is vehicle graphics. Vehicle graphics are, quite simply, the graphics and lettering you can put on any vehicle to advertise your business. There are a couple of ways to do it. First, you could have a completely custom paint job done to the vehicle for $4000 to $5000.     […]