One thing that is certainly expensive is advertising. Commercials, print ads and billboard space are all so expensive that it isn’t realistic for most small businesses to use them in long-term advertising strategies.
However, there is one alternative that many businesses can benefit from. This is vinyl advertising. Below are some of the reasons why implementing things like wall decals, car wraps and other forms of vinyl advertising can be a great choice for many businesses.
1. It Is a One Time Investment
When a company has something like a vinyl wrap applied to a vehicle for the purpose of advertising, it is a single fixed cost. Once it is installed, the company can use it for as long as it wishes.
This is not the case for most of the other popular forms of advertising. For example, if you wish to run an advertisement on a radio station for a month, it will cost a small fortune. This is because you must pay for every instant the ad airs. With vinyl advertising, however, you can use it for as long as you wish after it has been purchased and installed.
2. It Can Be Portable
Another great thing about certain kinds of vinyl advertising is that vehicle wraps are portable. This includes things like car wraps, airplane wraps and train wraps. Once the vehicle is wrapped with the vinyl advertising, it can be taken to where the customers are.
It also leaves the possibility for altering an advertising strategy midstream. For example, if the advertising is not paying off in a certain area, a Hummer with a Hummer wrap can simply be driver to somewhere else. This is a great benefit that more stationary forms of advertising simply do not provide.
3. It Is Greatly Customizable
The digital printing companies that produce different kinds of vinyl advertisements such as car wraps and wall graphics implement cutting edge printing technology. This allows the advertising printed on the vinyl to be very high resolution. This can mean reproducing photographic images with lifelike quality.
Nearly any color combination and thousands of fonts are also available. The design for the vinyl is created beforehand on a computer before it is sent to the printers. This means being able to customize an advertisement exactly to a company’s specifications. This kind of durability isn’t available with newspaper advertising for example.
4. It Gets Attention
People have become used to being bombarded with advertising everywhere. This includes on TV, in magazines, on the net and on the radio. Most people have trained themselves to ignore these ads. This has created diminishing returns for these once trusted means of informing consumers about businesses and their products.
However, vinyl ads that come in the form of things like vinyl fleet wraps, large format banners and wall displays are not as common. For this reason, they still manage to catch people’s attention. This can mean that the message about a company’s services or products is much more likely to be retained by those consumers.