24 02, 2013

Top 10 Methods of Using Graphic Design in Marketing

For businesses that might be in need of more customers, strategically placed graphics can provide a significant amount of help with wining the attention of new buyers. Advertising on Vehicles A well-known large format printing technique that places advertising in front of numerous consumers is a corporate logo wrapping a vehicle. Vinyl graphics can often be put on company cars, trucks, and vans for the purpose of promoting a business. If a graphic design that includes a company logo is influential enough, then consumers who might see the vehicle may be likely to find it difficult to ignore.   […]

18 02, 2013

Personalized T Shirts and Other Fun Family Reunion Ideas

Los Angeles has plenty to offer in terms of excursions and event and party venues, making it an ideal setting for family reunions. In the area, you’ll find around a dozen beaches and a handful of forest parks. Likewise, Disneyland is only half an hour by car from downtown L.A. […]

5 02, 2013

Personalize Your Car: Install Car Graphics

Picking car graphics to install on your vehicle can either add some personal flair to your ride or even let you make some money depending on what you choose. Decals come in all different shapes and colors, but you will need to follow the same techniques for preparation and installation. By following a few simple steps, you can ensure the end result of your application looks like a professional job.       […]

23 01, 2013

Market Packaging and Branding: What You Don’t Know Could Hurt You

Packaging and branding are two of the more important, yet sometimes neglected focuses in advertising and marketing. Branding entails defining the company name and its product and service designs and descriptions. Branding is the main thing that will differentiate what the company offers from its competition. The brand is reflected through packaging. As a marketing tool, it is the main thing that is used to sell the product or service. This includes logos, slogans, descriptions, colors, fonts, materials and any other aspect that is used in packaging.     […]

21 01, 2013

Sign of the Times – Eye-catching Banner Printing in Los Angeles

Touted as the “Creative Capital of the World,” Los Angeles has the dynamism and color to back up the bold claim. With its wealth of authors, artists, and most especially actors and their producers (Hollywood is in the area, after all), the city basks in its impressive show of artistic superiority. No other city in America, or even the world, could claim as much flair as the City of Angels. […]

10 01, 2013

Large Format Printing – 7 Ways to Scale Your Promotions with Large Format Printing

Large format printing is a fantastic way for businesses in any industry and of any size to reach customers in new ways. Proper placement of your corporate promotions can instantly capture the attention of customers that previously felt unreachable through more tightly targeted mediums like print ads and direct mail.     […]

20 12, 2012

Do You Want Fucia With That Hamburger?

Printing in general is well known for delivering easy-to-read, high impact messaging and advertising. However, no matter how big or small the marketing campaign, color is always involved. Yet the science of printing and color is far more than just picking a shade that gets people’s attention. While red is an obvious choice just to catch people’s eye, there is now an entire science between the colors chosen for a print job and how effective it will be in catch readers and possibly converting them into sales leads or action.         […]

17 12, 2012

8 Common Graphic Design Mistakes that Should be Avoided

Graphic design is constantly in demand from different kinds of clients. Companies that offer this service need to keep up with the growing need while staying on top of technological trends. Printed graphic design is expected to look as beautiful as digital graphic designs with technology’s help. However, many graphic designers make mistakes that result in low quality prints. The following are the most common simple mistakes that designers miss.       […]

16 12, 2012

Fleet Wraps – Top 5 Common Mistakes to Avoid

Fleet wraps are great for catching people’s attention while on the road. Unlike building wraps, this type of advertising gains more exposure as it does not stay in one place. In addition, it is cost-effective, and it provides more benefits than large format printing. Basically, these car wrap installations are designed to promote brand awareness. However, not all vehicle wraps are created equal. Mistakes often lead to either decreased decal longevity or loss of efficiency in the advertising medium. The following are common car wrap mistakes that advertisers and owners should avoid.     […]

13 12, 2012

Messages on the Go: The Top Reasons to Use Vehicle Graphics

When most people think of advertising to consumers on congested highways and city streets, they think of conventional things like billboards, small fliers, and ads on the side of mass transit vehicles. While those things are all rather effective, and pretty easy to pursue, they’re increasingly being outdone by full vehicle wraps that take a message mobile and send it into areas where it can be most effective. This unconventional method of advertising opens up great new possibilities for businesses, and there are several reasons to consider it instead of traditional billboards or banners.       […]