[a] graphic designer or graphic artist conveys information through visual solutions that promote or enhance a service, product, philosophy, or entity.” While EHow states that “Graphic designers help communicate ideas visually when words alone don’t tell the whole story.” Designer Today Magazine has the most concise definition though: “Graphic designers work to visually convey a particular message or idea.”
Graphic designers are artists that also have good interpersonal and marketing skills. Typically, an associate’s or bachelor’s degree is required for most positions in the graphic design field. It is also possible to find graphic designers working as independent contractors, as their skills are valuable for a variety of jobs. Film media, images, sound, illustration and animation all fall under the graphic designer’s expertise.
Flyers, pamphlets, catalogs, and related printed materials can all be found in the portfolio of the graphic designer. Creating logos and web design are another common job a graphic designer performs. A web graphic designer must have a proficient knowledge of scripts and web design technology. The opening and closing credits of a movie are another area usually handled by a graphic designer. Other topics where graphic design is valuable include scenery, artwork for movie-related memorabilia, and visual story boarding.
Graphic designers are often called upon by the advertising industry to help sell products through branding. Branding is the association of a product with a particular company through the use of logos, colors, and text. For example, the coca-cola bottle, the colors of the Google logo, and “Silly rabbit, Trix are for kids.”
In print and other forms of media, graphic designers handle the layouts for employers such as newspapers and magazines. Adobe Flash is becoming a useful tool for graphic designers to add illustrations and enhance the background of television news stories. Even textbooks have the stamp of graphic design on them, especially ones that rely on diagrams or illustrations to teach, such as science or geography. “From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances [the] transfer of knowledge.”