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One thing that has become increasingly tough over the years is marketing for small businesses. With people being barraged by advertisements everywhere, many advertising methods that were once reliable standbys have lost their effectiveness.
One advertising method that has not lost its appeal is large format printing. Large format printing can certainly be one effective means of getting the word out about a business with consumers. Below are a number of different ways a business can take advantage of large format printing.
1. Car Wraps
One effective way to use large format printing to advertise a business is with car wraps. Car wraps implement a vinyl material that can be wrapped around a car like a second coat of paint. Any design, text or color scheme can be printed on to this vinyl wrap in intricate detail. This can mean eye catching advertising on a car that can be driven to anywhere customers live.
2. Wall Decals
Another form of large format printing businesses can take advantage of is wall decals. This can be especially useful for businesses and restaurants that have relatively bare walls. A wall decal can give life to such a wall. Thanks to the printing technology available, a wall decal can be far more intricate than any mural a painter could hope to come up with.
3. Building Wraps
Vinyl wraps can be used for far more than vinyl car graphics. In fact, such wraps can be used to cover the entire side of a building. This can even include buildings made out of bricks or similar materials. This can allow a business to give its building an other worldly appearance certain to attract customers. It can also mean using barren walls elsewhere in town to advertise a company’s products.
4. Large Format Banners
Another excellent choice is a large format banner. Most businesses only use rather simplistic looking signs. These will not grab anyone’s attention. However, a colorful banner that includes images, designs and intricate fonts in high resolution is certain to get noticed. Such banners can also be printed in nearly any size. This can include a small banner that covers the entrance to a store or even a banner that stretches across a busy intersection.
5. Floor Graphics
Why limit advertising to things that are seen from eye level or in the air? One advertising space that is often ignored by many companies is the ground. Thanks to large format printing, this space can now be taken advantage of. It doesn’t matter if it’s sidewalk, asphalt or even a cobble stone street. Advertising with colorful, intricate and vivid artwork, photography and lettering can be created and placed onto the ground where every pedestrian will see it.