Top-notch vehicle graphics will give you the most success. You do not want to spend money on graphics that are not going to work, that are not going to bring in new customers and new clients, so you need to make sure that you carefully think about your vehicle graphics before you have them created and applied to your vehicles. To do anything less would just waste your time and your money. Look at the following tips to find out how to create graphics that will work.
Make Your Car Decals Eye-catching
The first thing that your graphics need to do is get people to pay attention. You need to distract them from whatever else they were planning on doing and get them to look instead at the images and text that you want them to see. A good way to do this is to use the color red. Scientific studies have shown that people are more prone to look at a red point of color than anything else.
Provide Information
Make sure that your graphics actually serve a purpose. People are only going to see them for a few seconds in some cases, so you want them to understand what they are seeing and to have enough information to make an informed decision. You will want to include your company name and phone number if possible so that they can follow up with you later on. It does not help if they remember the logo but cannot find your company anywhere.
Use Similar Fleet Graphics On All Vehicles
It is a good idea for all of your vehicles to have the same fleet graphics because you want to create a brand that people will recognize. You want them to see the symbols of your business and know them instantly. Having different decals will not tell them that the vehicle does not belong to another company. You want them to get used to seeing your vehicles around so that they connect with you and your brand.
Less Is More
Do not make things too confusing or chaotic in your attempts to put a lot of information into a small space. Remember that less, in this situation, is usually more. You just want to do enough so that people will notice your vehicles and note your company name and contact information. Too much beyond that can be confusing and people will not try to sort it all out.
Keep Them Clean and Unoffensive
You need to remember that different people will be offended by different things. You want to appeal to a wide audience. In order to do this, stay away from all things that might be offensive to any group.