Traditional marketing methods such as screen printing, vinyl car decals and banner advertising are still inexpensive and wildly effective methods of marketing your business.
1.Promotional Items. Placing your logo on promotional items such as t-shirts, jackets, hats and pens can be a wildly successful method of building brand recognition for your business within your community. Screen printing 500 t-shirts with your logo and handing them out to locals will help place your business in front of thousands of new eyes. If just 20 people notice each of the 500 individuals donning your promotional wear, this translates to nearly 13,000 people becoming aware of your business.
2.Car decals. Being stuck in traffic is the most boring part of someone’s day. Therefore, it makes sense to give wandering eyes something to look at by advertising your business with car decals. Vinyl car decals are a relatively inexpensive way to market your business. The process is as simple as having the car decal made and simply applying it to your vehicle. If you’re feeling more brazen, car wraps are an even more effective way to advertise on cars, as they grab the attention of just about every car and pedestrian on the road.
3.Banner Advertising. The tried and true marketing method of banner advertising is still around today because it works wonders for small businesses. If your business has an attractive upcoming sale, commissioning a large format banner to place on your display window is a great way to catch the attention of passersby. Hanging another banner within your store alerts current customers to your sale. These customers are more likely to return for your sale than those that have never made a purchase with your business.
4.Help sponsor local events. Make a contribution to a local event that most other businesses wouldn’t think of sponsoring. For example, if you own a fabric shop or home décor store, consider sponsoring your local movie-in-the-park night by offering free items rather than a monetary contribution. Have both your logo and contact information screen printed on 100 picnic blankets, then hand out the blankets to individuals that will be participating in the event. They’ll more than likely take the blankets home with them and use them for years to come. In turn, making your advertising dollars go even further.
There’s no need for an extravagant marketing budget when old-fashioned methods are still as effective today as they were several decades ago. Whether you choose to invest in screen printing your logo on promotional items or using a car decal to advertise your business, or all of the traditional marketing methods mentioned above, you’ll come out ahead by investing in these tried and true marketing methods.